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Marketing and PR
We will keep you informed of activities that are relevant to you in relation to the Club and its related Member Services. We will not sell or release your personal information to any third parties. Additionally you will not be sent more than six mailings per year – excluding your Club magazine which is sent on a monthly basis. We only intend to inform you about products and services that are relevant to you as a camper or caravanner and which we feel could be of assistance to you.
The department is headed by a Director of Communications. There are then nine members of staff working within the department looking after various areas of the Club's marketing activity including advertising, printed items and online.
We have a good relationship with hundreds of dealers and retailers throughout the country and are always keen to encourage new dealers to promote the Club and sell Club membership within their stores. There is an excellent commission structure in place so you can claim for every new member you recruit. You can also benefit from the assistance of a local merchandiser, these are volunteer Club members who are on hand to offer help and advice on promoting Club services. The Club will also supply you with point of sale material to help with promotion and the displaying of either leaflets or membership packs. You can find out more by calling us on 024 7647 5212.
In the first instance we would propose you contact the Marketing Department at the Club address with your idea, they can then consider it and respond with their thoughts.
The Club’s marketing department is based at the headquarters in Coventry and the team are responsible for communicating the Club’s activities to existing members, as well as working towards recruiting new members. Additionally they create and produce the majority of the Club’s printed materials, maintain and develop internet activities, liaise with the Club’s dealer network, coordinate the advertising, arrange the Camping Miles scheme – including sourcing prizes, promote the Club to overseas markets, conduct research and analysis and organise Club stands at exhibitions.
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