Tent Satisfaction Survey: what we learned

The Big Picture – Today’s Tent Market

Tent Owner Satisfaction Awards logoTunnels, inflatables, domes, frame, quick-pitch... Today’s tent market is massive and more varied than ever before. Although it varies considerably, mainly due to weather conditions, over a million new tents are sold every year, with a total retail value of over £135million*.

That covers family campers, backpackers, cycle campers, occasional campers, and other significant sectors such as festival-goers (many of whom use their tents for just one occasion).

It’s a very buoyant market, too, appealing to people from a broad spectrum of socioeconomic backgrounds – from those who want top value holidays, to folk who want to fully embrace the outdoors and “get away from it all”, to those who see camping as an environmentally sustainable way to take a break.

Tents are also bought in various ways – specialist retailers and online, but also the likes of major general retails such as Argos, supermarkets (seasonal) and, to a much lesser extent, exhibitions and shows where there is a tent camping theme.

Our survey alone covered over 40 manufacturers and hundreds of models.

*Source: Profile Outdoors Ltd.