Record growth for Camping & Caravanning Magazine
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Friday 13 February 2009
Camping & Caravanning
Camping & Caravanning Magazine is celebrating its strongest circulation performance for five years.
The Camping and Caravanning Club’s official publication recorded an average net circulation for January to December 2008 of 219,381, according to figures released yesterday by the Audit Bureau of Circulations (ABC), the independent body that verifies and reports on media performance.
That total represents an impressive increase of 10,339 copies, resulting in a year-on-year growth figure of almost five per cent.
This latest statistic only helps reaffirm Camping & Caravanning, relaunched in November 2007, as the world’s longest established and largest circulation monthly magazine for all forms of camping.
Editor Simon McGrath is delighted with the latest ABC figures and said: “We are immensely proud of this achievement and the result provides us with strong foundations upon which we can further develop the magazine.
“Since the relaunch in November 2007, Camping & Caravanning has evolved at quite a pace with the help of valued feedback from our members.
“We are naturally cautious about the current economic conditions though whilst we are not immune to these tough times, as a Club we are currently experiencing good growth.”
The Club’s Marketing & Communications Director Matthew Eastlake added: “It is fantastic to have witnessed the Club’s membership accelerate at such a rate over the last few years and we are now hoping for an excellent 2009.
“The potential is there for more people to holiday in the UK this year whilst hopefully keeping British pounds in Britain.”
Camping & Caravanning Magazine is free to members.
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The Camping and Caravanning Club is 108-years-old and is the largest and oldest Club in the world for all forms of camping. It has over 110 award-winning sites throughout the UK and, through a partnership with the Forestry Commission, Forest Holidays now runs a further 21 Camping and Caravanning and six Cabin Sites.
National Camping and Caravanning Week (NCCW) was launched in 2001 by The Camping and Caravanning Club and will take place between May 23 and 29 this year. The aim of this week is to raise the profile of camping amongst the general public. Its timing is deliberate to coincide with the Spring Bank Holiday, traditionally one of the busiest camping weeks of the year.
National awards include:
- MMM 2009 Camping & Caravanning Site of the Year – Thetford Forest Club Site
- Loo of the Year 2008, Delamont Country Park Club Site – Winner Holiday Parks category in Northern Ireland
- David Bellamy Conservation Award 2008 Gold Award – Charmouth, Glencoe and Trewan Hall Club Sites
- The Maison de la France Tour Operator Awards for Best Camping/Mobile Home Operator 2008 - Carefree International Travel Service
- Practical Motorhome 2007 Sovereign Awards – Carefree International Travel Service awarded Gold Sovereign
- Loo of the Year 2007, Milarrochy Bay Site - Winner Family Friendly Facilities in Scotland
- Loo of the Year 2007, Kessingland Site - Winner Family Friendly Facilities in England
- Loo of the Year 2007, Glencoe Site – Winner Camping and Touring or Static Caravan Sites category in Scotland
Audit Bureau of Circulations (ABC) figures for Camping & Caravanning Magazine in the last five years – 2004 (194,437), 2005 (197,802), 2006 (201,827), 2007 (209,042), 2008 (219,381).