Happier Families

Camping makes families feel closer – and richer

Our findings showed that both adult campers and non-campers feel most happy when spending time with family and friends.

In a world that is more uncertain – both financially and emotionally – people are finding even greater comfort and support in having their families and friends around them. In our research, half of all adults said that they felt most happy when they were spending time with family and friends, whilst 96% of kids said that they felt happy when playing with their friends outdoors.

Our research has shown that those families who find the time to camp together really do share a much closer family bond than those who have never camped.

Tasks that would normally be considered boring or ‘not my job’ become more exciting and interesting when you camp. Families fi nd that they take on different roles and realise that their partner or kids have skills that maybe they didn’t even know they had!

Happier Families91% of kids said that spending time exploring the outdoors with their Mum and Dad would make them feel happy

80% of kids who camp feel their parents are less stressed when camping and 76% say their parents shout less!

76% of kids who camp notice that their parents have more time for hugs than usual

The Family Rich List

Happier Families

  1. Over 90% of campers said that camping is fun for all the family and our non-campers also saw the benefits of camping, with half agreeing that camping could be fun for all! 
  2. Campers were almost twice as likely as non-campers to say that camping brings you closer together as a family 
  3. 69% of campers agreed that they feel close to their children on an average day, compared with 46% of non-campers 
  4. 83% of campers said that they feel close to their partners on an average, compared to 59% of non-campers 
  5. On holiday, campers are also more likely to feel closer to their family and friends than non-campers


"Camping brings a family together as everyone contributes, everyone works towards the same goals and each member rediscovers the simple pleasures of playing cards, talking, reading and cooking together."
- Simon Calder, Travel Writer

"My parents and I had a caravan in the ‘70s and I have fond memories of our camp holidays. I wanted to give the same experience to my children…the camaraderie and the amazing smell of bacon as the site comes to life each morning."
- Jane Wilcock, Member No.472

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