The Club has partnered with Aardman Animations to support its new film, Shaun the Sheep The Movie and promote camping and caravanning to families with young children.

In the film, released on 6 February, Shaun’s mischief leads to the Farmer being taken away to the Big City in a caravan. The flock leaves the farm to rescue him, setting the stage for an epic adventure.

The story highlights how we sometimes forget to appreciate the things we have in life and the people who love us. It is also a celebration of outdoor rural life – values that the Club identifies with and actively promotes through its camping and caravanning experiences.

The Club will be offering Shaun the Sheep The Movie games and activity packs for all of the family to experience and enjoy at upcoming camping and caravanning shows.

Robert Louden MBE, Director General at the Club, said: “This is a fantastic opportunity for families to be able to relate to camping and caravanning. Young children are our future Club members and it’s important for the industry as a whole to support initiatives such as this to ensure we pass on our enthusiasm for the great outdoors to future generations.”