New research reveals Brits' knowledge of wildlife is declining, with robins among the species they struggle to identify

Tuesday 25th March 2025

Brits’ wildlife knowledge is dwindling – with robins, dragonflies, and badgers just some of the species people say they wouldn’t be able to identify.

The study of 2,000 adults by The Camping and Caravanning Club revealed a quarter would not be confident they could point out a dragonfly if they saw one in the wild.

While 22 per cent wouldn’t be able to identify a robin, and 21 per cent would struggle to name a badger.

Hares, moths, and wild ponies were also among the UK’s wildlife adults wouldn’t be able to correctly name.

The study also found Brits' wildlife geography isn't up to scratch, as 51 per cent are unsure where in the UK you are most likely to spot different animals.

In response to the findings, The Camping and Caravanning Club and its President, wildlife cameraman and presenter, Hamza Yassin, created an interactive map to help Brits find out where they would need to camp to see ten of the best wildlife the UK has to offer.

Hamza Yassin said: “From red squirrels in the Lake District, to wild ponies in Dartmoor, there is an abundance of fantastic wildlife right on our doorsteps, but our research shows many people don’t know where to find it.

“As a wildlife cameraman I have always loved being around wildlife – and I’m passionate about encouraging others to appreciate it, as well as experiencing the many benefits it can bring.

“Spending time amongst nature can be incredibly rewarding and calming, and camping is the perfect way to enjoy everything it has to offer.

"You don’t have to be a wildlife expert to appreciate the outdoors and with the help of our handy map we hope more people can experience the amazing wildlife that can be found near campsites all over the UK.”

The findings also revealed 65 per cent of adults aren’t aware which regions in the UK are best for spotting puffins, and 41 per cent said the same about wild ponies.

While 43 per cent wouldn’t be able to differentiate any type of deer species if they saw them in the wild, or in a picture.

It also emerged 73 per cent wouldn’t feel confident identifying animal tracks or footprints.

However, dolphins, red squirrels, and golden eagles were among the animals Brits would most like to see in their natural habitat.

Reasons why those polled, via OnePoll.com, don’t engage more with wildlife included lack of time and not knowing enough about it to take a real interest.

While 18 per cent live in a city, 44 per cent have previously been surprised to spot a wild creature in their local area – as they didn’t know they lived there.

Encouragingly, 77 per cent would be interested to learn more about identifying wildlife, and 46 per cent would consider going on a nature specific holiday, such as camping.

Sabina Voysey, Director General at The Camping and Caravanning Club, said: “I have always been closely connected to the countryside and the positive impact of spending time in nature is well reported.

“To help people experience more British wildlife, with the support of our Club President, Hamza, we’ve created an interactive map to highlight the amazing species that can be found right on our doorstep.

“It’s reassuring to see how many people in the UK are keen to expand their wildlife knowledge. Camping is a fantastic way to connect with nature and experience the benefits of the incredible outdoors – something I highly recommend.”

Visit: www.campingandcaravanningclub.co.uk/itstime to discover where these different animals can be found, and the best nearby Club Sites to visit for a nature-spotting experience.  

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Notes for Editors

1.    The Camping and Caravanning Club is 124 years old and is the UK’s oldest and largest Club for all forms of camping.
2.    The Club operates a nationwide network of quality assured Club Sites, with 98% of these rated 4.5 stars and above by Club members.
3.    Club members receive up to 30% off every Club Site stay and get exclusive access to privately run, smaller sites.
4.    Get involved: for the latest news, information and inspiration from The Camping and Caravanning Club, and to engage with those who’ve enjoyed holidays with the Club, visit www.facebook.com/campandcaravanning, www.instagram.com/campandcaravan and www.youtube.com/@campandcaravanning.